MOLSON COORS BEVERAGE COMPANY ACQUIRES BLUE RUN SPIRITS, FURTHER EXPANDING ITS PORTFOLIO BEYOND THE BEER AISLE Kentucky-based Blue Run complements Molson Coors’ growing spirits portfolio with high-end, award-winning bourbon and rye whiskies Blue Run co-founder and CEO Mike Montgomery to lead expanded Coors Spirits Co. team CHICAGO & GEORGETOWN, KY, AUGUST 8, 2023 – Molson Coors Beverage Company (“MCBC” or “Molson Coors”) (NYSE: TAP, TAP.A) has reached an agreement to acquire Blue Run Spirits (“Blue Run”), a visionary and award-winning producer of finely crafted bourbon and rye whiskies. The deal represents another step in Molson Coors’ evolution as a total beverage company while providing Blue Run with resources to continue its growth. Based in Georgetown, Kentucky, Blue Run is one of the whiskey industry’s most compelling new entrants since the brand’s launch in October 2020. The company has won numerous awards, including Best Small Batch Bourbon – 11 Years Old & Older and Best Single Barrel Bourbon – 11 Years Old & Older at the 2021 San Francisco World Spirits Competition, and most recently was awarded Best High Rye Bourbon at the 2023 New Orleans Spirits Competition. It has also gained international acclaim among whiskey experts and branding aficionados who laud Blue Run’s divergence from traditional industry norms, which Forbes has called “sneakerizing the bourbon industry,” with premium whiskies that generate intense interest with each release. As Molson Coors’ first spirits acquisition, the addition of Blue Run boosts the company’s footprint in spirits as it continues to evolve from its storied history as a beer company and premiumize its portfolio. In tandem with the acquisition, Molson Coors has established Coors Spirits Co., an expansion of its existing spirits business, which will house Blue Run, Five Trail Blended American Whiskey, Barmen 1873 Bourbon and future innovation. This acquisition will more than double…
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