FDA, Coffee, and Gas Stations Recently, Snapchill Coffee out of Wisconsin has recalled over 140 different brands of coffee they produced. The company was forced to do so after the FDA notified them that the way they canned could produce deadly neurotoxins. According to the Hill, there has been no reported sickness, and the coffees affected are not like Folgers or Maxwell House, more like canned coffee you find in a gas station, something like the Starbucks Frappuccino drinks in a glass bottle or the Black Rifle Coffee Company 300 Coffee drinks. Most of the brands seem regional to the Midwest/ Northwest. What does that mean for you and me? First, let’s talk about RTDs’ place in the market. People buy them as an easy in and out when they’re in a rush and do not have time to wait for a barista to make a drink. They are typically shelf stable, which means if you are on a long shift, you can have it for later when you cannot leave your job. So basically, it boils down to convenience. It is also a better option than an energy drink or nicotine pouches, both popular options for people who work long shifts, like first responders or people in trades that work offshore or in an oilfield. Who else does this? It’s common for companies to outsource the manufacturing of RTD products. Starbucks was a pioneer in this field, starting in the early 2000s, and was followed by Monster and others. Knowing this is essential because these brands that use Snapchill aren’t trying to lie to their customers; they are following standard industry practices that everyone follows. What will people do now that a few options are gone? This will drive people to more prominent brands as a safe bet. So…