Looking Behind the Barrel of a Barrel Pick Behind the Barrel: Cory McCord & Anthony Riccardi on Whiskey, Community, and the Perfect Pick Walk into any well-stocked whiskey shop these days and you’ll likely see a shelf or two filled with bottles bearing hand-written stickers, custom labels, or group logos—signs of a private barrel pick. What used to be a distillery-side novelty has now become a full-blown subculture, where groups like Trinity River Whiskey Cartel and The Bourbon Thieves aren’t just selecting whiskey—they’re shaping the market, one pick at a time. Barrel picks have exploded in popularity over the last decade, and with good reason. Unlike standard shelf bottles that are blends of multiple barrels to ensure consistency, a single barrel selection is just that—unfiltered, unblended, and often full of personality. The barrel you pick is the whiskey you get, with all its quirks, surprises, and magic. For enthusiasts, it’s a way to taste something rare. For groups, it’s an identity. For distilleries, it’s a way to engage superfans, move volume, and build brand loyalty. But with that growth has come a new level of scrutiny. Picking a barrel is no longer just a fun field trip—it’s a responsibility. Your name, your group, and your palate are all on the line. That’s where leaders like Cory McCord and Anthony Riccardi step in, setting the bar high and leading with integrity, experience, and an unshakable love for the craft. Meet the Men Behind the Pour Anthony Riccardi Born in Torrance, California and now calling Charlotte, NC home, Anthony Riccardi walked away from a 14-year career in the oil and petrochemical field to fully immerse himself in the whiskey world. A Tennessee Squire and certified Executive Bourbon Steward, he co-founded The Bourbon Thieves and launched The Bourbon Whiskey Library, LLC, an education-driven…

Whiskey’s Future: Trends and Hurdles The whiskey industry, a cornerstone of global spirits markets, is at a fascinating crossroads. Once dominated by large players and traditional styles, the sector now navigates a complex blend of growth, challenges, and evolving consumer expectations. While the global whiskey market exhibits strong growth potential, industry-wide hurdles demand attention and strategic adaptation. This article examines the factors influencing the industry, offering an in-depth look at its current state and future trajectory. Growth Trends in the Whiskey Industry The global whiskey market has shown a promising upward trend. According to a report by Expert Market Research, the market was valued at approximately USD 69.24 billion in 2023 and is expected to reach USD 100.34 billion by 2032. This reflects a compound annual growth rate (CAGR) of 4.2%, driven by: Premiumization: Consumers increasingly favor premium and super-premium whiskey brands, reflecting a shift towards quality over quantity. This trend highlights the growing divide between mass-market products and bespoke offerings, benefiting smaller producers who emphasize craftsmanship. Craft Whiskey Movement: The rise of small-scale distilleries and craft whiskey has invigorated the market, appealing to enthusiasts seeking unique flavor profiles and artisanal production methods. Craft distilleries’ focus on innovation helps them stand out in an increasingly crowded market. Cocktail Culture: Whiskey-based cocktails, such as Old Fashioneds and Manhattans, continue to attract younger, adventurous demographics, further boosting sales. This trend demonstrates whiskey’s versatility and its ability to adapt to evolving consumer preferences. Regional Market Drivers North America: The United States leads in whiskey production and consumption, with bourbon and Tennessee whiskey gaining popularity globally. Craft distilleries have particularly contributed to domestic growth, introducing novel products that challenge traditional market leaders. Europe: Scotland and Ireland remain significant players. Scotch whisky’s diverse offerings and Irish whiskey’s triple-distilled smoothness are strong contenders in global markets.…