Williams Racing & Coachbuilt Whisky – New Partnership Williams Racing and Coachbuilt Whisky, a premium blended whisky co-founded by 2009 F1 World Champion and Williams Racing Brand Ambassador Jenson Button, today announce a dynamic licensing partnership. This collaboration brings together two innovators in their respective domains, merging the expertise of Williams Racing in motorsport engineering with the passion for precision and craftsmanship embodied by Coachbuilt. The alliance will see a number of limited-edition whiskies produced that pay homage to Williams Racing’s rich heritage and reflect the team’s current journey to return to the front of the grid. It will also celebrate the long and prosperous relationship between Williams and Jenson which began in 2000 when the team provided him with his breakthrough opportunity in Formula 1. Beyond the special editions, the licensing partnership will see the core Coachbuilt edition poured at Williams events and in the paddock, in addition to merchandise lines and other activations. Paul Asencio, Chief Revenue Officer of Williams Racing: “We look forward to working alongside Coachbuilt Whisky to create a range of products and experiences that honour the legacy of the Williams Racing. Coachbuilt have really hit the ground running in the whisky sector in the short space of time since their launch and it’s an exciting moment to be able to further our relationship with our Brand Ambassador Jenson Button.” Jenson Button, Co-Founder of Coachbuilt Whisky and Williams Racing Brand Ambassador: “We launched Coachbuilt in 2021 and, as with any business, you launch with plans and grand aspirations which you strive to achieve. To be partnering with Williams Racing as we celebrate only our third birthday is quite extraordinary and I couldn’t be prouder. To work with a team so rich in heritage and one that has so many milestone moments means so much and…
CROWNED HEADS CREATES ‘FOUR KICKS 444’ EXCLUSIVELY FOR BRIARWORKS Crowned Heads is pleased to announce ‘Four Kicks 444,’ a cigar produced exclusively for BriarWorks, a retail tobacconist, bar, and lounge located in Columbia, Tennessee. Four Kicks 444 utilizes the original Four Kicks blend, which debuted in 2011, and incorporates it into a unique 4″ x 44 vitola. “Four Kicks 444 for BriarWorks is literally something I’ve had on my docket since 2019,” commented Crowned Heads co-founder, Jon Huber. “When Pete (Prevost) approached me with the idea, I immediately fell in love with the concept as I’m a big fan of smaller format cigars; unfortunately, other larger projects kept pushing it to the back burner. I’m just excited that we’re finally able to bring Pete’s idea to fruition and I can’t wait for everyone to enjoy it.” BriarWorks President, Pete Prevost added, “That specific 4″ x 44 size has been my personal favorite cigar vitola, and we’ve supported the Crowned Heads Four Kicks brand since the start. I just felt that combining the two was perfectly serendipitous, and when I smoked the first pre release samples I knew we had landed on something special.” Four Kicks 444 for BriarWorks is packaged in bundles of 20 cigars, and will have a suggested retail price of $7.95 per cigar. As with the rest of the Four Kicks brand, Four Kicks 444 is manufactured at Casa Carrillo in Santiago, Dominican Republic, under the supervision of premium cigar industry icon, Ernesto Perez-Carrillo. Shipping will begin mid-April, and for more information go to BriarWorksUSA.com. CROWNEDHEADS.COM 748 FREELAND STATION RD• NASHVILLE, TN 37228
Staghorn Adds Spirits Industry Veteran Jeff Hopmayer to Advisory Board Brindiamo Founder Joins Team as Staghorn’s Garrard County Distilling Co. Fills 10,000th Barrel ATLANTA (April 4, 2024) – Atlanta-based Staghorn has appointed Brindiamo Group founder Jeff Hopmayer to serve on the advisory board for its premium spirits business, including the recently unveiled Garrard County Distilling Co., the largest all-new independent distillery in Kentucky. Having begun operations in January, Garrard County Distilling Co. just filled its 10,000th barrel of fine whiskey. Hopmayer’s reputation is widely recognized for excellence and innovation within the beverage alcohol industry. With his expert guidance, Brindiamo has risen to become one of the world’s leading suppliers of bulk bourbon and whiskey. His strategic insights and extensive industry connections have been key in expanding Brindiamo’s operations through strategic services, asset management, ownership of whiskey barrels, barrel supply, and storage facilities (rickhouses) across the United States and Europe. “Jeff and I have been friends for years and as I was building the team that would support my vision for Staghorn, I knew immediately that he needed to be involved,” said Ray Franklin, Founder of Staghorn. “Jeff has a keen ability to not only see potential, but to know the fastest, most beneficial way to capitalize on it. His relationships in the industry are second to none.” “Staghorn is approaching their business with a defined purpose: to craft the finest whiskeys and spirits in the world at a scale to make an immediate impact in the market,” said Hopmayer. “I look forward to working with the team to fully leverage what they have already achieved to help shape an even more prosperous future.” Hopmayer’s counsel on Staghorn’s advisory board will immediately benefit the operation and expansion of the Garrard County Distilling Co. operation in Lancaster, KY, which is home…
Leaf n Grain Society Magazine Spring 2024 Issue is now live! We are proud to present the latest issue of the Leaf n Grain Society Magazine. We hope you enjoy our latest issue and all the articles, interviews, reviews, and recipes!
Viognier Grape: Unveiling Elegance & Complexity in a Glass The Viognier grape, often referred to as the “queen of the white grapes,” is a varietal that embodies elegance, complexity, and a rich history. Originating from the Rhône Valley in France, this grape has gained international acclaim for its aromatic profile and versatility in winemaking. Origins and History: The origins of the Viognier grape trace back to the northern Rhône Valley in France, particularly the Condrieu and Château-Grillet appellations. Historically, Viognier was planted alongside Syrah in the famous Côte-Rôtie vineyards. However, the grape faced near extinction in the late 20th century due to phylloxera and changing tastes. Fortunately, dedicated winemakers and enthusiasts recognized the unique qualities of Viognier, leading to its revival. Today, Viognier is cultivated not only in its homeland of France but also in various wine regions across the globe, including California, Australia, South Africa, and Argentina. Characteristics: Viognier is known for its enticing aromatic profile, characterized by floral notes of honeysuckle, jasmine, and orange blossom, accompanied by vibrant fruit aromas such as peach, apricot, and pear. These fragrant qualities make Viognier wines instantly recognizable and highly sought after by wine enthusiasts. In addition to its aromatic complexity, Viognier wines often exhibit a full-bodied texture with a silky mouthfeel. The grape’s low acidity contributes to its lush and rounded palate, creating a luxurious drinking experience. While some Viognier wines are produced in a dry style, others may have a hint of residual sugar, enhancing their richness and fruitiness. Cultivation and Terroir: Viognier is a relatively low-yielding grape variety, requiring specific growing conditions to thrive. It prefers warm climates with plenty of sunshine to achieve optimal ripeness while retaining its aromatic intensity. Well-drained soils, such as granite, limestone, or sandy loam, are ideal for Viognier cultivation, as they allow the…
C.L.E. Showcasing its annual PCA Exclusive blends (Miami, FL) March 21, 2024–C.L.E. Cigar Company announces the showcasing of its annual PCA Exclusive blends. In what has become a yearly tradition Christian Eiroa, and team will present the 2024 PCA Exclusive blends for C.L.E. Cigars, Eiroa Cigars, and Asylum Cigars. In Christian’s fourth installment of the PCA exclusive cigars, he wanted to showcase the different wrappers by creating a unique and innovative 100 count Honey-Comb display. These displays will not only be useful for the PCA exclusives but can remain in the stores as a permanent display for future CLE, EIROA or Asylum Cigars. The blends were each created using tobacco from C.L.E. Cigar Company’s farm in South America. The proprietary binder and filler of each [blend] was blended by Christian Eiroa. Each brand will feature a different wrapper. Christian Eiroa President and Founder of C.L.E. Cigar Company stated: “We are slowly rolling out this tobacco from our South American farm. Last years’ PCA exclusives used tobacco from that farm, and it was well received. The tobacco has now gone through another year of aging, so the smoker can expect a more refined smoking experience. I am also excited to share this new and attractive box, which will house one hundred cigars.” C.LE. 2024 PCA Exclusive: Connecticut wrapper Eiroa 2024 PCA Exclusive: Maduro wrapper Asylum 2024 PCA Exclusive: Habano wrapper The three 2024 PCA Exclusive blends are offered in one hundred count boxes and will contain four different vitolas of the blends. Vitola: 50X5, 11X18, 52X6, 60X6 MSRP $1,896.00 per 100 count box. MSRP $18.96 per cigar. *MSRP excludes local and state taxes ABOUT C.L.E CIGAR COMPANY C.L.E. Cigar Company, established by Christian Eiroa in 2012 is steeped in tradition, going back to the early 1960’s in Honduras. The Eiroa family…
Black Label Trading Co (BLTC) to release at PCA: Orthodox March 19, 2024 — Black Label Trading Co (BLTC) will be showcasing a new release at this year’s PCA in Las Vegas; ORTHODOX. Hand crafted at Fabrica Oveja Negra in Esteli, Nicaragua. ORTHODOX is a small batch release offered to retailers attending the PCA tradeshow this year. It will be first come first serve and begin shipping at the end of April. “Orthodox is really about Black Label getting back to its roots. We’ve done a lot over the last 10 years but at our core we are about highlighting the strength & intensity of Nicaraguan tobacco. That’s what I went for with the Orthodox. It’s extremely bold with spice throughout the palate and nose. Its intensity is balanced by flavors of dark fruits, cherries, raisins and finishes with star anise. This cigar is bold but very balanced and extremely complex,” says James Brown, creator of Black Label Trading Co./Black Works Studio and partner at Fabrica Oveja Negra. ORTHODOX Country of Origin: Nicaragua Wrapper: Mexico San Andrés Binder: Ecuador Habano Filler: Nicaraguan 75×50 Toro (20 count box) MSRP $13.00 5×46 Corona Gorda (20 count box) MSRP $12.50 5×52 Short Robusto (20 count box) MSRP $12.50 Black Label Trading Company is redefining the standards for cigar making. With a less is more philosophy, Black Label Trading Co. creates hand crafted premium cigars of the utmost quality with unique flavor profiles and creative artwork. Visit the Oveja Negra Brands Booth #14097 at this year’s PCA Tradeshow for more information or ovejanegracigars.com.
CROWNED HEADS ANNOUNCES ‘CORONETA:’ ONE BRAND, TWO EXPRESSIONS, TWO FACTORIES Crowned Heads is excited to announce their latest regular production brand, “Coroneta,” a name that is derived from ‘coronet,’ a small or relatively simple crown. Crowned Heads Coroneta is actually comprised of two different blends from two different factories, both under the ‘Coroneta’ heading. Coroneta Habano is produced at Nicaraguan American Cigars, S.A. (NACSA) in Esteli, Nicaragua, while the Coroneta Maduro is made at Casa Carrillo in Santiago, Dominican Republic. “The concept of simultaneously introducing one brand in two expressions from two different houses is something entirely first-time for us,” commented Crowned Heads co-founder, Jon Huber. “The Habano version from NACSA was actually final and production ready back in the Spring of 2022, but we decided to hold it back. Ultimately, we felt so strongly about the Coroneta brand that we tapped the ‘Godfather of Boutique Cigars,’ aka Ernesto Perez-Carrillo, to partner with us on developing the maduro version. I think the Coroneta brand achieves what we excel at, which is, seamlessly blending tradition and history with premium modernity.” Coroneta Habano is manufactured under the supervision of Raul Disla (NACSA), and is comprised of a Nicaraguan binder, filler tobaccos from three regions of Nicaragua (Esteli, Condega, and Jalapa), and is finished with a nearly flawless Ecuadorian (Habano) cover leaf. Coroneta Maduro features a combination of an Ecuadorian (Connecticut) binder, filler tobaccos from Nicaragua, Pennsylvania, and the Dominican Republic, and is completed with a dark Mexican (San Andres) maduro wrapper. Both the Coroneta Habano and Coroneta Maduro lines will share the same range of three vitolas: Earl (5″ x 52), Duke (51/2″ x 54), and Baron (6″ x 56). The vitola names were derived from the various crowns of British heraldry worn by the lower ranks of nobility in the16th century.…
Fratello Cigars Launches Concealed Carry Cigars [Ashburn, VA, March 15, 2024] – Fratello Cigars announces its latest venture: Concealed Carry Cigars. This collection consists of six small batch productions, each with its own exclusive theme and blend. Members of the Premium Cigar Association attending next week’s PCA24 CONVENTION & INTERNATIONAL TRADE SHOW in Las Vegas will have an exclusive look at the first release of the 2024 series which is planned to begin shipping to authorized Concealed Carry retailers on March 23, 2024. “The reason for creating Concealed Carry Cigars is to portray a period in our history that some would like to remember, and others forget. We are telling each story with a cigar”. Said Omar de Frias. Founded by Omar, a former NASA analyst turned cigar aficionado, Fratello Cigars was launched in 2013 with a goal to redefine the cigar experience by blending tradition with modernity. An avid history enthusiast Omar wanted to invite educated cigar smokers to join him on what he calls “a cigar journey throughout history”. The Concealed Carry logo, featuring a chameleon, symbolizes adaptability, resilience, and belonging. Just as the chameleon seamlessly blends into its surroundings, Concealed Carry Cigars is here to blend and forge connections across a very selected group of retailer members nationwide. Limited to only (75) Fratello Cigar retailer members nationwide, Concealed Carry grants exclusive access to limited one-time production blends that have been curated and selected from undisclosed factories in the Dominican Republic, Honduras and Nicaragua. Each cigar blend is also undisclosed. Lovers of small batch limited drops are invited to follow the Concealed Carry journey at https://concealedcarrycigars.com to find out where you can purchase these exclusive cigars. “Every retailer in the United States has patronage from every walk of life. We want to create and foster a sense of…
DISSIDENT ANNOUNCES PCA RELEASE OF LIMITED EDITION PLASMATIC. March 14, 2024: DISSIDENT Cigars pays tribute to a true punk rock Dissident with the release of the Limited Edition PLASMATIC! “Wendy O. Williams is an icon of punk rock decadence & attitude who is known for going against social norms, her over the top on stage antics, and for questioning authority! If that’s not living the life of a Dissident, we don’t know what is!” says owner/blender Cynn Coburn “The PLASMATIC is a tribute to her rebellious lifestyle and legacy!” PLASMATIC Country of Origin: Esteli, Nicaragua Wrapper(s): Sumatra, Connecticut Binder: Ecuador Filler: Nicaraguan, Dominican DISSIDENT MSRP: $12.50 The 5.5×52 PLASMATIC is a smooth, creamy habano with notes of floral, earth, spice, and nuts. The PLASMATIC arrives in a 20 count box with striking artwork of owner/blender Cynn Coburn and containing a Wendy O. Williams lyric that reminds us that we are responsible for the lives we choose to live! The PLASMATIC will first be available to attendees of the 2024 Premium Cigar Association trade show March 22nd – March 25th in Las Vegas, Nevada. Remaining boxes will be available to stocking Dissident lounges nationwide after the close of the show. Please contact your Oveja Negra Representative for more information.. DISSIDENT is a boutique cigar brand for the next generation of premium cigar smokers! While utilizing traditional cigar making methods, Dissident is committed to bringing a new rebellious focus to boutique cigars and the individuals who enjoy them. ReVolt from the norm & stray from the herd, smoke Dissident. Each line is hand-made by Fabrica Oveja Negra in Esteli, Nicaragua and is distributed by Oveja Negra Brands throughout the United States. For more information, please visit OvejaNegraCigars.com. Consumers may search by zip code for retailers nearest them.









